Sustainable fashion strategy for eco-friendly fashion
Over the past few decades, a global movement has emerged to demand environmentally sustainable products, and the trend of Sustainable fashion strategy is one of the most important trends at the moment, due to the alerting of societies and scientists to the negative impact of frequent consumption of raw materials on the environment and the planet, however, does not meet all companies selling fashion products. Sustainable fashion strategy has increased pressure on the clothing and fashion sectors, imposing restrictions on these large companies that may only be interested in making profits, and in return, some companies in the fashion industry are interested in sustainability as a major issue and are making intensive efforts to integrate them into their marketing strategies. For consumers, the knowledge and interest of most of them in the concept of sustainability is still limited, and in addition, there is a lack of serious scientific research on sustainable knowledge in the fas...